Pierre Balmain and Dick Guliker founded Balmain in Paris in 1974. The brand’s philosophy is that every woman deserves to feel confident and beautiful, regardless of age, size, or ethnicity. Today, Balmain Hair Couture is available in over 50 countries worldwide. Celebrity fans include Kim Kardashian, Rihanna, Kylie Jenner, and Naomi Campbell.

In 2016, Balmain collaborated with L’Oreal on a limited-edition line of hair care products. The collection was inspired by the Balmain fashion house’s luxurious fabrics and iconic designs. It featured six products: shampoo, conditioner, dry shampoo, hair oil, volumizing mousse, and texturizing spray.

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