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Pharrell Williams and Nigo first crossed paths in Tokyo when Nigo was running his now-legendary streetwear brand A Bathing Ape and Pharrell was in the city working on a solo album. In 2005, they decided to launch a new brand, Billionaire Boys Club.
BBC’s unique blend of streetwear and high fashion struck a chord with style-savvy consumers worldwide, and the brand has become one of the most respected names in the fashion industry. Thanks to the vision of Pharrell and Nigo, Billionaire Boys Club is now one of the leading voices in street culture.
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