Missoni

The fashion brand Missoni was established by Olympic athlete Ottavio “Tai” Missoni in 1953. He wanted to create an affordable line of knitwear for people who couldn’t afford designer clothes so he could have more freedom with his style, which often evolves as seasons change and trends come about

The iconic Italian fashion brand has been famous for its patterned signature knitwear designs. With an extensive range of clothing in bold colours and patterns, Missoni’s kaleidoscopic geometric prints look perfect for the vacation season, especially on beaches.

Some of the world’s most iconic celebrities have worn Missoni’s unique designs, including Jackie Kennedy and Kate Moss. Today, the fashion house is helmed by Tai’s daughter, Angela Missoni, who continues to push the boundaries of fashion with her bold and colourful designs.