AVEDA

Horst Rechelbacher was always interested in the healing power of plants and their impact on the mind, body, and spirit. This led him to study holistic traditions worldwide, including Ayurveda. In 1978, he founded AVEDA, a company that would come to revolutionize the beauty industry.

Horst was a strong advocate for animal rights, and AVEDA was one of the first beauty companies to commit to never testing its products on animals. Today, AVEDA is known for its refreshing aromas and its healing properties. And Horst’s legacy extends far beyond the label itself.

AVEDA is a cruelty-free label that is 100% vegan. In addition, the company donates to eco-conservation, incorporating bioplastic and post-consumer recycled PET in their packaging.