In 1996, Jimmy Choo and his niece Sandra Choi founded the eponymous London-based brand. Jimmy Choo is a pioneer in designing celebrity dresses, bags and shoes known for their elegant sophistication. The brand made the red carpet its runway, and its products were soon seen on the feet of Hollywood’s biggest stars. As a result, Jimmy Choo has become one of the most recognised luxury brands in today’s world, with its celebrity following, including everyone from Jennifer Lopez to Lady Gaga. And while its products may have become more mainstream over the years, they still exude the same air of glamour and luxury they did when the brand started.

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